Dura Vermeer was looking for an effective strategy (2025-2027) that seamlessly connects all divisions, working companies and the Group. Not as an abstract document, but as a concrete and sustained course. A maneuverable strategy with well-founded choices that stimulates engagement.
Together with Dura, we designed an innovative process in which we linked analysis, collaboration and activation. Multidisciplinary teams translated new market insights into strategic choices. Together we created a structure in which the strategies were brought together with space for the different contexts of each division.
The co-creative process launched a beautiful, coherent strategy:
"It was a spicy and exciting process. Of course, something unexpected happened occasionally, but we finally shaped it as we initially thought it should be done, with some adjustment based on new insights of course!"
Theo Winter
CEO Dura Vermeer