Dura Vermeer '19-'21

With a recognizable story and interactive means, we translated strategy into the daily practice of 3,000 employees. Close teams and strong leadership now make the vision come true.
Construction
CommunicationBuy-inStrategy
– Waarmakers LP – 0106 – HighRes – MG 0720 (1)

The question

Dura Vermeer sought an effective way to actively connect all employees to the new organizational strategy alongside management. They asked us to implement this strategic course creatively and impactfully. In co-creation we developed a connecting narrative and with inspiring sessions and the use of the interactive 'StrategieBox' we gave employees direct ownership at all levels. We thus broke through old patterns and translated abstract theory into tangible action in the building practice.

The result

Teams are now working together in a structural and groundbreaking way. The 3,000 employees are applying the new course with positive energy, with leadership, team strength and strategy continuously strengthening each other.

Scherm afbeelding 2023 11 30 om 10.06.56

"Working with the StrategyBoxen was an 'out of the box' tool for us and gave employees unprecedented positive energy to work with strategic ambitions. Direct action without too long introductions and much explanation" 

Glenn Metselaar
Head of Corporate Communication, Dura Vermeer

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Designers of change.