Hersenstichting was on the eve of a new strategic phase. A new management and dynamic teams demanded a crystal clear course for the coming years. One insight was established: a unilateral paper theory is absolutely not enough. A renewed strategy will only succeed if the whole organisation recognizes and embraces the core immediately. The organisation longed for a design process in which employees, management and external partners explore their shared future. The central challenge was therefore: how do you design an effective strategy towards 2030 that gives decisive guidance and seamlessly anchors in everyone?
The inclusive trajectory launched a clear, broad-based course towards 2030. Employees took the direction thanks to their active input into strategic choices. Meanwhile, the organisation successfully steers on a visual model based on Theory of Change and teams translate the strategic focus points to concrete goals. A vibrant, shared direction and story unites the complete organisation behind their mission for healthy brains.
"What Groupmapping does differently from other organisations is that they really make sure you have to do it yourself, you have to live it through. And that is very difficult sometimes, but that process is very good for an organisation."
David Verschoor
Executive Director, Hersenstichting