{"id":5319,"date":"2026-01-29T14:38:24","date_gmt":"2026-01-29T14:38:24","guid":{"rendered":"https:\/\/groupmapping.org\/?p=5319"},"modified":"2026-02-12T10:05:40","modified_gmt":"2026-02-12T10:05:40","slug":"why-the-change-plan-still-stagnates-on-the-shop-floor","status":"publish","type":"post","link":"https:\/\/groupmapping.org\/en\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/","title":{"rendered":"Why the change plan still stagnates on the shop floor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5319\" class=\"elementor elementor-5319\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-450f5e8 e-flex e-con-boxed e-con e-parent\" data-id=\"450f5e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31dd21b e-con-full e-flex e-con e-child\" data-id=\"31dd21b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41825e6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"41825e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marina Simunovic:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78fb18 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b78fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">''Why the change plan still stagnates in the workplace''<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e201bc2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e201bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In recent years, I have seen the same thing happen time and again: strong change plans that get bogged down on the shop floor. In this article, I share why that happens and how (change) communication makes the difference between knowing and actually doing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7da7985 e-con-full e-flex e-con e-child\" data-id=\"7da7985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b56e225 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b56e225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/in\/marinasimunovic\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Link with Marina<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f61908e e-flex e-con-boxed e-con e-parent\" data-id=\"f61908e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77663d6 e-flex e-con-boxed e-con e-child\" data-id=\"77663d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-550f85a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"550f85a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1939fa7 e-con-full e-flex e-con e-child\" data-id=\"1939fa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e6d7f55 e-con-full e-flex e-con e-child\" data-id=\"e6d7f55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d38a3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e5d38a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I saw happening on the shop floor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4e4af6 e-con-full e-flex e-con e-child\" data-id=\"b4e4af6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47ab082 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47ab082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"314\" data-end=\"873\">For five years, I worked as a Service Designer. My goal was clear: to make business processes and services insightful and people-oriented. But during that time, I increasingly noticed something: the most sophisticated processes failed in practice. Not because those processes weren't right, but because people didn't understand the change or couldn't act on it. Over the past five years at GroupMapping, I have specialised in (change) communication, because I see it as the indispensable bridge between abstract strategy and people's daily experience.<\/p><p data-start=\"875\" data-end=\"1218\">When organisations transform, whether it is a new strategy or all kinds of change projects, I see that the focus is often on reporting lines, new ways of working and tight KPIs. The human side is taken for granted in the process. But that is precisely where the crux lies: an organisation only changes when the people change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386f5ba e-flex e-con-boxed e-con e-parent\" data-id=\"386f5ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-93cd000 e-con-full e-flex e-con e-child\" data-id=\"93cd000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d2854ef e-flex e-con-boxed e-con e-child\" data-id=\"d2854ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb615b5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"eb615b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inform versus activate and mobilise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7b8c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a7b8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In practice,<strong> internal communication<\/strong> and <strong>change communication<\/strong> often lumped together, if there is any focus on it besides external communication. Yet the distinction is essential. Internal communication focuses mainly on <strong>inform<\/strong>. But a <strong>transformation<\/strong> requires a focus on dynamics, aimed at activation and mobilisation. It's about turning people on to the content and the why. To then actually get them moving on realisation. Internal communication makes people know, this approach makes people feel and do it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56cd4b2 e-con-full e-flex e-con e-child\" data-id=\"56cd4b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ce642 e-con-full e-flex e-con e-parent\" data-id=\"12ce642\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-10f542d e-con-full e-flex e-con e-child\" data-id=\"10f542d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9a47b24 e-flex e-con-boxed e-con e-child\" data-id=\"9a47b24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e173a07 e-con-full e-flex e-con e-child\" data-id=\"e173a07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02dc52f elementor-widget elementor-widget-heading\" data-id=\"02dc52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you tackle this?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7fb124 e-con-full e-flex e-con e-child\" data-id=\"c7fb124\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f5418 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f0f5418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ask yourself what motivates your people. What does the change mean for daily work and routines?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What should the specific period of communication release? Do you want to create understanding, remove uncertainty or increase ownership? Only then do you choose the form that will help with that. The form follows the intention.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">One means of communication is not enough. Change requires a rhythm of repetition, listening and space for different perspectives. It is not a matter of explaining, but of giving meaning and working together.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f11ee e-flex e-con-boxed e-con e-child\" data-id=\"76f11ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-105598e e-con-full e-flex e-con e-child\" data-id=\"105598e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e0a27ad e-con-full e-flex e-con e-child\" data-id=\"e0a27ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e9846 elementor-widget elementor-widget-heading\" data-id=\"12e9846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing the gap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7eb9a3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7eb9a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without this focused approach, there is a gap between paper reality and the shop floor. Employees understand the \u2018what\u2019, but lack the translation to their own work. This leads to uncertainty and resistance. A well-designed activation and mobilisation process, with the accompanying (change) communication, closes that gap. It makes change concrete, understandable and, most importantly, supported.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d095408 e-con-full e-flex e-con e-child\" data-id=\"d095408\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea4927 elementor-widget elementor-widget-heading\" data-id=\"6ea4927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further discussion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66cff7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66cff7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Change requires more than a good plan. It requires attention, timing and meaning. Do you recognise the stagnation I describe above and want to take the next step in it together? Get in touch with me, I would love to help you further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187bcff elementor-align-right elementor-widget elementor-widget-button\" data-id=\"187bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:marina\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Marina<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a40bc3f e-flex e-con-boxed e-con e-parent\" data-id=\"a40bc3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9db0090 e-con-full e-flex e-con e-child\" data-id=\"9db0090\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86fbe52 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"86fbe52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0626a7 e-flex e-con-boxed e-con e-parent\" data-id=\"e0626a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7f900f e-flex e-con-boxed e-con e-parent\" data-id=\"c7f900f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3760093 e-con-full e-flex e-con e-child\" data-id=\"3760093\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-ccfbd67 e-con-full e-flex e-con e-child\" data-id=\"ccfbd67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd93be elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0cd93be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sharper, faster, smarter: <br>Start the movement!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed1b55 e-con-full e-flex e-con e-child\" data-id=\"6ed1b55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60743a elementor-align-right elementor-widget elementor-widget-button\" data-id=\"b60743a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let\u2019s talk!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marina Simunovic shows why change often gets stuck and how communication really gets people moving.<\/p>","protected":false},"author":13,"featured_media":5276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actueel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waarom het veranderplan toch stagneert op de werkvloer - GroupMapping<\/title>\n<meta name=\"description\" content=\"Marina Simunovic laat zien waarom verandering vaak blijft steken en hoe communicatie mensen \u00e9cht in beweging brengt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupmapping.org\/en\/why-the-change-plan-still-stagnates-on-the-shop-floor\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waarom het veranderplan toch stagneert op de werkvloer - GroupMapping\" \/>\n<meta property=\"og:description\" content=\"Marina Simunovic laat zien waarom verandering vaak blijft steken en hoe communicatie mensen \u00e9cht in beweging brengt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/groupmapping.org\/en\/why-the-change-plan-still-stagnates-on-the-shop-floor\/\" \/>\n<meta property=\"og:site_name\" content=\"GroupMapping\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T14:38:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T10:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jasmijn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jasmijn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/\"},\"author\":{\"name\":\"jasmijn\",\"@id\":\"https:\/\/groupmapping.org\/#\/schema\/person\/223a159f0adb1956769da338a9bc993c\"},\"headline\":\"Waarom het veranderplan toch stagneert op de werkvloer\",\"datePublished\":\"2026-01-29T14:38:24+00:00\",\"dateModified\":\"2026-02-12T10:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\/\/groupmapping.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg\",\"articleSection\":[\"Actueel\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/\",\"url\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/\",\"name\":\"Waarom het veranderplan toch stagneert op de werkvloer - GroupMapping\",\"isPartOf\":{\"@id\":\"https:\/\/groupmapping.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg\",\"datePublished\":\"2026-01-29T14:38:24+00:00\",\"dateModified\":\"2026-02-12T10:05:40+00:00\",\"description\":\"Marina Simunovic laat zien waarom verandering vaak blijft steken en hoe communicatie mensen \u00e9cht in beweging brengt.\",\"breadcrumb\":{\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage\",\"url\":\"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg\",\"contentUrl\":\"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/groupmapping.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Waarom het veranderplan toch stagneert op de werkvloer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/groupmapping.org\/#website\",\"url\":\"https:\/\/groupmapping.org\/\",\"name\":\"GroupMapping\",\"description\":\"Test\",\"publisher\":{\"@id\":\"https:\/\/groupmapping.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/groupmapping.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/groupmapping.org\/#organization\",\"name\":\"GroupMapping\",\"url\":\"https:\/\/groupmapping.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/groupmapping.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/groupmapping.org\/app\/uploads\/2023\/10\/GM_logo_Softblack-scaled.png\",\"contentUrl\":\"https:\/\/groupmapping.org\/app\/uploads\/2023\/10\/GM_logo_Softblack-scaled.png\",\"width\":2560,\"height\":1347,\"caption\":\"GroupMapping\"},\"image\":{\"@id\":\"https:\/\/groupmapping.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/groupmapping.org\/#\/schema\/person\/223a159f0adb1956769da338a9bc993c\",\"name\":\"jasmijn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/groupmapping.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9690d9004bfd65232df8a2aee1ae7bb7e75351583da24e492ca4b38cb602b71?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9690d9004bfd65232df8a2aee1ae7bb7e75351583da24e492ca4b38cb602b71?s=96&d=mm&r=g\",\"caption\":\"jasmijn\"},\"url\":\"https:\/\/groupmapping.org\/en\/author\/jasmijn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why the change plan still stagnates in the workplace - GroupMapping","description":"Marina Simunovic shows why change often gets stuck and how communication really gets people moving.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/groupmapping.org\/en\/why-the-change-plan-still-stagnates-on-the-shop-floor\/","og_locale":"en_GB","og_type":"article","og_title":"Waarom het veranderplan toch stagneert op de werkvloer - GroupMapping","og_description":"Marina Simunovic laat zien waarom verandering vaak blijft steken en hoe communicatie mensen \u00e9cht in beweging brengt.","og_url":"https:\/\/groupmapping.org\/en\/why-the-change-plan-still-stagnates-on-the-shop-floor\/","og_site_name":"GroupMapping","article_published_time":"2026-01-29T14:38:24+00:00","article_modified_time":"2026-02-12T10:05:40+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg","type":"image\/jpeg"}],"author":"jasmijn","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jasmijn","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#article","isPartOf":{"@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/"},"author":{"name":"jasmijn","@id":"https:\/\/groupmapping.org\/#\/schema\/person\/223a159f0adb1956769da338a9bc993c"},"headline":"Waarom het veranderplan toch stagneert op de werkvloer","datePublished":"2026-01-29T14:38:24+00:00","dateModified":"2026-02-12T10:05:40+00:00","mainEntityOfPage":{"@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/"},"wordCount":500,"publisher":{"@id":"https:\/\/groupmapping.org\/#organization"},"image":{"@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage"},"thumbnailUrl":"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg","articleSection":["Actueel"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/","url":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/","name":"Why the change plan still stagnates in the workplace - GroupMapping","isPartOf":{"@id":"https:\/\/groupmapping.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage"},"image":{"@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage"},"thumbnailUrl":"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg","datePublished":"2026-01-29T14:38:24+00:00","dateModified":"2026-02-12T10:05:40+00:00","description":"Marina Simunovic shows why change often gets stuck and how communication really gets people moving.","breadcrumb":{"@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#primaryimage","url":"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg","contentUrl":"https:\/\/groupmapping.org\/app\/uploads\/2026\/01\/260825_Topsport-Netwerk_Bewerkt-V2-66-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/groupmapping.org\/waarom-het-veranderplan-toch-stagneert-op-de-werkvloer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/groupmapping.org\/"},{"@type":"ListItem","position":2,"name":"Waarom het veranderplan toch stagneert op de werkvloer"}]},{"@type":"WebSite","@id":"https:\/\/groupmapping.org\/#website","url":"https:\/\/groupmapping.org\/","name":"GroupMapping","description":"Test","publisher":{"@id":"https:\/\/groupmapping.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/groupmapping.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/groupmapping.org\/#organization","name":"GroupMapping","url":"https:\/\/groupmapping.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/groupmapping.org\/#\/schema\/logo\/image\/","url":"https:\/\/groupmapping.org\/app\/uploads\/2023\/10\/GM_logo_Softblack-scaled.png","contentUrl":"https:\/\/groupmapping.org\/app\/uploads\/2023\/10\/GM_logo_Softblack-scaled.png","width":2560,"height":1347,"caption":"GroupMapping"},"image":{"@id":"https:\/\/groupmapping.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/groupmapping.org\/#\/schema\/person\/223a159f0adb1956769da338a9bc993c","name":"jasmine","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/groupmapping.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9690d9004bfd65232df8a2aee1ae7bb7e75351583da24e492ca4b38cb602b71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9690d9004bfd65232df8a2aee1ae7bb7e75351583da24e492ca4b38cb602b71?s=96&d=mm&r=g","caption":"jasmijn"},"url":"https:\/\/groupmapping.org\/en\/author\/jasmijn\/"}]}},"_links":{"self":[{"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/posts\/5319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/comments?post=5319"}],"version-history":[{"count":9,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/posts\/5319\/revisions"}],"predecessor-version":[{"id":5326,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/posts\/5319\/revisions\/5326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/media\/5276"}],"wp:attachment":[{"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/media?parent=5319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/categories?post=5319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupmapping.org\/en\/wp-json\/wp\/v2\/tags?post=5319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}