{"id":2772,"date":"2025-06-25T11:21:27","date_gmt":"2025-06-25T11:21:27","guid":{"rendered":"https:\/\/groupmapping.org\/?p=2772"},"modified":"2026-01-20T07:33:18","modified_gmt":"2026-01-20T07:33:18","slug":"tommes-snels-from-strategy-to-action","status":"publish","type":"post","link":"https:\/\/groupmapping.org\/en\/tommes-snels-van-strategie-naar-actie\/","title":{"rendered":"From Strategy to Action"},"content":{"rendered":"
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Tommes Snels:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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''From Strategy to Action''<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For 25 years, I have been helping organisations change themselves, the last 8 years through GroupMapping. Driven by a systemic philosophy focused on collaboration, I work to solve complex issues. Want to know more? Check out our site or socials or get in touch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact Tommes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The power of strategy execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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My passion lies in \u2018bringing strategy to execution\u2019. Because how beautiful is a strategy that is not only understood, but also really felt by everyone in the organisation? One that people can use in their daily work? That not only adds value for those directly involved, but also contributes to a better world?<\/p>

Too often, strategy ends up as a nicely formatted book that disappears in a drawer somewhere. The employees - those who are at the controls - at best get something out of it in adapted KPIs or during an annual appraisal. They have to look for the content and especially the \u2018why\u2019 themselves. This must and can be done differently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A strategy that does work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe delivered our first joint feat in 2018. The core lay in one of our first conversations with the CEO of a large engineering firm. When we asked him what he wanted to achieve with a different way of strategy development and communication, after some robust sparring, he said, \u201cI actually just want to be able to have a good substantive conversation with any colleague in four months\u201d time about the strategy and how we are working towards achieving it.\"\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Big events, co-creation and... a talking box?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe pulled out all the stops: compelling events, creative communication tools, leadership programmes, co-creation with employees from all layers, \u2018extreme writing\u2019 sessions (which allowed us to create strong content in a short time) and... the StrategyBox. Yes, really. A box with instructions and audio - including the recognisable voice of colleague Paul, which at one point could be heard very often. But it worked.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The ball is in everyone's court - without externals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What happened then was magical. Movement and commitment arose around the StrategyBox. Managers started working with their teams themselves - just as we had intended. No consultants, no external project team. Just going through the strategy document together, translating it to their own practice and daily work. In a couple of weeks, some 2,000 employees were brought into the story. They were allowed to have their say, feedback was collected and incorporated into the strategy. Ownership shifted: from \u2018them\u2019 to \u2018us\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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No implementation phase required<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I'll never forget the moment during a working session with the strategy team. Someone said, \u201cOf course, we also have to start thinking about implementation huh...\u201d<\/p>

Silence for a moment. And then:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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