{"id":2772,"date":"2025-06-25T11:21:27","date_gmt":"2025-06-25T11:21:27","guid":{"rendered":"https:\/\/groupmapping.org\/?p=2772"},"modified":"2025-06-25T11:21:27","modified_gmt":"2025-06-25T11:21:27","slug":"tommes-snels-van-strategie-naar-actie","status":"publish","type":"post","link":"https:\/\/groupmapping.org\/en\/tommes-snels-from-strategy-to-action\/","title":{"rendered":"From Strategy to Action"},"content":{"rendered":"<p>Tommes Snels:<\/p>\n<h1>&#8221;Van Strategie naar Actie&#8221;<\/h1>\n<p>For 25 years now, I've been helping organisations change themselves, over the last 8 years through Groupmapping. Driven by a systemic philosophy of collaboration, I'm working on solving complex issues. Find out more? Check out our site or socials or contact us.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/tommessnels\/\"><br \/>\nContact Tommes<br \/>\n<\/a><\/p>\n<h2>The power of strategy execution<\/h2>\n<p data-start=\"1090\" data-end=\"1441\">My passion lies in 'bringing them to execution' of strategy. For how beautiful is a strategy that is not only understood, but also really felt by everyone in the organisation? What people can do in their daily work? Which not only adds value to immediate stakeholders, but also contributes to a better world?<\/p>\n<p>Too often, strategy ends up as a beautifully designed document that disappears into a drawer. Employees\u2014the people actually making things happen\u2014only encounter it through revised KPIs or during an annual review. They have to find the substance, and especially the \u201cwhy\u201d, for themselves. It can and should be different.<\/p>\n<h2>A strategy that does work<\/h2>\n<p>Our first joint piece of music was delivered in 2018. The core was one of the first talks with the CEO of a large engineering firm. When asked what he wanted to achieve with a different way of strategy development and communication, he said after some firm sparring: \"I just want to have a good discussion about strategy and how we are working on its realisation in four months' time with any colleague.\"<\/p>\n<h2>Big events, co-creation and... a talking box?<\/h2>\n<p>We got everything out of the box: compelling events, creative means of communication, leadership pathways, co-creation with employees from all layers, extreme writing sessions (which brought us to strong content in a short time) and... the StrategyBox. Yes, really. A box with instructions and audio .. including the recognizable voice of colleague Paul, who was very often heard at some point. But it worked.<\/p>\n<h2>Everybody turn on . . without externals<\/h2>\n<p>What happened then was magical. Around the StrategyBox movement and involvement arose. Leaders themselves started working with their teams as we intended. No consultants, no external project team. Just together understand the strategy document, translate it into their own practice and daily work. In a few weeks some 2000 employees were included in the story. They were allowed to find something of it, feedback was collected and incorporated into the strategy. The ownership shifted from 'they' to 'we'.<\/p>\n<h2>No implementation phase required<\/h2>\n<p data-start=\"3393\" data-end=\"3549\">I never forget the moment during a work session with the strategy team. Someone said: \"We also have to think about implementation, of course...\"<\/p>\n<p data-start=\"3551\" data-end=\"3563\">- Quiet for a second.<\/p>\n<ul>\n<li>\n\"But... you don't have to do that anymore, do you? We're already working on it?\"<\/li>\n<li>\n\"Everyone's already working on this Strategy Box?\"<\/li>\n<li>\n\"Wait a minute... that means we're skipping the whole implementation phase?\"<\/li>\n<li>\n\"That's gonna save you six months!\"<\/li>\n<\/ul>\n<p data-start=\"3393\" data-end=\"3549\">The only thing that was left in the head was the 'half year', not in reality, the strategy had already been brought to life by the people themselves, which is exactly what we need to do: bring strategy to life, carried by the organisation itself.<\/p>\n<h2>From pilot to approach<\/h2>\n<p>We have been doing tens of similar change projects for years now, always with the same ambition: to make strategy execution concrete, understandable and meaningful. We continue to improve our approach: faster, smarter, with more experience and less hassle. Sometimes standardized, sometimes completely customized. But always with the human centre. Because in the end, we want to spend most of our day on fun work, with fun people and achieve fun results together. Right?<\/p>\n<p data-start=\"4616\" data-end=\"4837\">* <em data-start=\"4619\" data-end=\"4837\">Before I joined Groupmapping, the team also made impressive contributions to major change projects. Think of the integration of Vodafone and Ziggo or the accompanying of an ambitious IT programme at Akzo Nobel.<\/em><\/p>\n<h2>Scherper, sneller, slimmer:<br \/>\ndat wil ik ook!<\/h2>\n<p><a href=\"\/en\/contact\/\"><\/p>\n<p>We'd love to hear that.<br \/>\n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tommes Snels shares how organisations will truly feel, understand and implement strategy. <\/p>","protected":false},"author":1,"featured_media":4490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"gm_content_blocks":[{"layout_type":"text","block_title":"Tommes Snels","block_body":"Al 25 jaar help ik organisaties zichzelf te veranderen, de laatste 8 jaar via Groupmapping. Gedreven door een systemische filosofie gericht op samenwerking, werk ik aan het oplossen van complexe vraagstukken. Meer weten? Kijk op onze site of socials of neem contact op.","block_image":0,"background_color":"c14b213","ribbon_color":"none","button_1_text":"Contact opnemen met Tommes","button_1_url":"https:\/\/www.linkedin.com\/in\/tommessnels\/","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"De kracht van strategie-executie","block_body":"<p>Mijn passie ligt bij het \u2018naar executie brengen\u2019 van strategie. Want hoe mooi is een strategie die niet alleen begrepen, maar ook echt gevoeld wordt door iedereen in de organisatie? Waar mensen in hun dagelijkse werk mee uit de voeten kunnen? Die niet alleen waarde toevoegt voor direct betrokkenen, maar ook een bijdrage levert aan een betere wereld?<\/p>\nTe vaak eindigt strategie als een fraai opgemaakt boekwerk dat ergens in een la verdwijnt. De medewerkers \u2013 zij die aan de knoppen zitten \u2013 krijgen er hooguit iets van mee in aangepaste KPI\u2019s of tijdens een jaargesprek. Ze moeten zelf op zoek naar de inhoud en vooral: het \u2018waarom\u2019. Dat moet \u00e9n k\u00e1n anders.","block_image":0,"background_color":"secondary","ribbon_color":"none","button_1_text":"","button_1_url":"","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"Een strategie die w\u00e9l werkt","block_body":"Ons eerste gezamenlijke huzarenstuk leverden we in 2018. De kern lag in een van de eerste gesprekken met de CEO van een groot ingenieursbureau. Op onze vraag wat hij wilde bereiken met een andere manier van strategieontwikkeling en communicatie, zei hij na wat stevig sparren: \u201cIk wil eigenlijk gewoon dat ik over vier maanden met elke willekeurige collega een goed inhoudelijk gesprek kan voeren over de strategie en hoe we werken aan de realisatie ervan.\u201d","block_image":0,"background_color":"c14b213","ribbon_color":"none","button_1_text":"","button_1_url":"","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"Grote events, co-creatie en\u2026 een pratende box?","block_body":"We haalden alles uit de kast: meeslepende events, creatieve communicatiemiddelen, leiderschapstrajecten, co-creatie met medewerkers uit alle lagen, \u2018extreme writing\u2019-sessies (waarmee we in korte tijd tot sterke content kwamen) en\u2026 de StrategieBox. Ja, echt. Een box met instructies en audio \u2013 inclusief de herkenbare stem van collega Paul, die op een gegeven moment wel h\u00e9\u00e9l vaak te horen was. Maar het werkte.","block_image":0,"background_color":"secondary","ribbon_color":"none","button_1_text":"","button_1_url":"","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"Iedereen aan zet \u2013 zonder externen","block_body":"Wat er toen gebeurde, was magisch. Rondom de StrategieBox ontstond beweging en betrokkenheid. Leidinggevenden gingen z\u00e9lf met hun teams aan de slag \u2013 zoals we het bedoeld hadden. Geen consultants erbij, geen extern projectteam. Gewoon samen het strategiedocument doorgronden, vertalen naar de eigen praktijk en dagelijks werk.\u00a0In een paar weken tijd werden zo\u2019n 2000 medewerkers meegenomen in het verhaal. Ze mochten er iets van vinden, feedback werd verzameld en in de strategie verwerkt. Het eigenaarschap verschoof: van \u2018zij\u2019 naar \u2018wij\u2019.","block_image":0,"background_color":"primary","ribbon_color":"none","button_1_text":"","button_1_url":"","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"Geen implementatiefase nodig","block_body":"<p>Ik vergeet nooit het moment tijdens een werksessie met het strategieteam. Iemand zei: \u201cWe moeten natuurlijk ook nog over de implementatie gaan nadenken h\u00e8\u2026\u201d<\/p>\n<p>Even stilte. En toen:<\/p>\n\n<ul>\n <li>\n\u201cMaar\u2026 dat hoeft toch niet meer? We zijn er toch al mee bezig?\u201d<\/li>\n <li>\n\u201cIedereen is toch al aan de slag met die StrategieBox?\u201d<\/li>\n <li>\n\u201cWacht even\u2026 dat betekent dat we die hele implementatiefase overslaan?\u201d<\/li>\n <li>\n\u201cDat scheelt zomaar een half jaar!\u201d<\/li>\n<\/ul>\n<p>Kippenvel. Want dat \u2018halve jaar\u2019 zat alleen nog in het hoofd. Niet in de realiteit. De strategie was al tot leven gebracht, door de mensen zelf. Dat is precies waar het ons om te doen is: strategie tot leven brengen, gedragen door de organisatie zelf.<\/p>","block_image":0,"background_color":"c14b213","ribbon_color":"none","button_1_text":"","button_1_url":"","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"Van pilot naar aanpak","block_body":"Inmiddels zijn we jaren verder en hebben we tientallen soortgelijke verandertrajecten gedaan. Altijd met dezelfde ambitie: strategie-executie concreet, begrijpelijk en betekenisvol maken. We blijven onze aanpak verbeteren: sneller, slimmer, met meer beleving en minder gedoe. Soms gestandaardiseerd, soms volledig op maat. Maar altijd met de mens centraal. Want uiteindelijk willen wij \u2013 net als jij \u2013 het grootste deel van onze dag besteden aan leuk werk, met leuke mensen en samen leuke resultaten behalen. Toch?\n<p>* <em>Ook v\u00f3\u00f3r mijn tijd bij Groupmapping leverde het team indrukwekkende bijdragen aan grote verandertrajecten. Denk aan de integratie van Vodafone en Ziggo of het begeleiden van een ambitieus IT-programma bij Akzo Nobel.<\/em><\/p>","block_image":0,"background_color":"secondary","ribbon_color":"none","button_1_text":"","button_1_url":"","button_2_text":"","button_2_url":""},{"layout_type":"text","block_title":"Scherper, sneller, slimmer: dat wil ik ook!","block_body":"<p>Neem contact met ons op om samen de mogelijkheden te verkennen.<\/p>","block_image":0,"background_color":"c14b213","ribbon_color":"none","button_1_text":"Dat horen we graag","button_1_url":"\/contact\/","button_2_text":"","button_2_url":""}],"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actueel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van Strategie naar Actie | Groupmapping<\/title>\n<meta name=\"description\" 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