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Never change a winning team


We were happy to design two different programs within this company.

First we co-defined & set up the foundation of the Global Heineken S&OP Programme deployment phase -

and second we helped Heineken GIS prepare and re-define their purpose, identity and position. 


About Heineken

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. It is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. It employs 81,000 people and operates more than 160 breweries in 70 countries. 


♦ The Challenge

After a successful development of the new international S&OP way of working and technical solution, the deployment phase had to be designed and organized.

The challenge can be best described as co-defining & setting up the foundation of the Global HEINEKEN S&OP Programme deployment phase. One of the top strategic efforts within HEINEKEN Global.


How did we help?

In the roles of Programme Manager and Programme Support, GroupMapping designed and facilitated a collaborative approach over the course of six months, to validate and improve the programme towards deployment, and set up the Programme team. We helped to set the foundations for successful deployment in over 20 countries across the globe by the Programme team. 


The Outcome

The outcome of six months Programme Management and Support at Heineken was a well-equiped team, set to successfully start the deployment phase of the  Global S&OP programme.

We created a fully commited programme team and a ready to implement, templated approach to deploy the new S&OP way of working and solution in multiple countries.




♦ The Challenge

Through increasing changes in both the internal and external environment, HEINEKEN GIS wanted to prepare and re-define their purpose, identity and position.

The challenge was: Collaboratively shaping the identity of HEINEKEN GIS and their position within HEINEKEN Global and the market.


How did we help?

GroupMapping carefully designed a full-day progamme, which positively influenced their awareness of the internal and external environment. Hereby we activated and mobilized the entire group to fully commit and live their new collective identity and strategy using our Group Empowering Methodology.


The Outcome

We were able to create a new-found identity and purpose for a major department within HEINEKEN Global (100+ people). Set to face the upcoming internal and external challenges in an increasingly VUCA world. Moreover, through our unique approach all involved left that day with new found purpose and willingness to contribute to the goals of HEINEKEN GIS.


Background image case Never change a winning team

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