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Kick Off - International Purchasing Program

The Challenge

For their multi-year international Purchasing Program, Royal FrieslandCampina faced the challenge of creating a cross-functional planning within the limited timeframe of two days. Additionally challenging was the fact that there was a  highly diverse nature of the stakeholder group involved.


How did we help?

Through our unique approach, we carefully designed a two-day event that led to significant outcomes in multiple ways. A fully engaged and onboarded program team, ready to closely collaborate in a new and transparent way of working. Key stakeholders were closely involved and their collective Group Genius used to create ownership and commitment with all involved functions. Moreover, the participants created an integrated, detailed four-week planning with workstream charters for each function and charted cross-functional topics.


The Outcome

This event created a common understanding towards the goals of the Purchasing Program and collective ownership of the program, a highly energized program team, and engaged and committed stakeholders.



Royal FrieslandCampina produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in many European countries in Asia and in Africa via its own subsidiaries. RFC has branch offices in 33 countries and employs just under 22,000 people. RFC products find their way to more than 100 countries.



“Unbelievable what you can do in two days! This would have taken us at least one month to get to this level of information, output and engagement!"


Kick Off - International Purchasing Program
Background image case Kick Off - International Purchasing Program

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