Bringing the new corporate brand to the hearts & minds of the DSM employees.
In 2011 DSM launched its new corporate brand “Bright Science. Brighter Living”, giving a humanized face to the science backbone of the company. More specifically it emphasized the drive to use its unique scientific competences to focus on defining the challenges facing the planet in the field of Climate & Energy and Health & Wellness. In order for the new corporate brand to deliver its promise, key personnel needed to understand and embrace the new branding values.
Together with a steering committee of Global Branding and Business Leaders, GroupMapping co-created a brand awareness campaign to bring the new brand into the hearts and minds of the DSM employees. By bringing together the different blood types we forged an impactful coalition. We designed a one day Discovery Session aimed at mobilizing and activating the key personnel. The Discovery Session was successfully carried out in multiple locations across EMEA.
Key personnel from across EMEA were facilitated to help align their focus and behaviour with the corporate brand “Bright Science. Brighter Living.”
DSM is a globally leading science-based company in the health, food, and materials industry. They aim to drive economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders involved.