This Dutch Financial Services Company, dedicated to unburdening medical professionals, faced challenges in customer satisfaction. The company needed to develop and implement a new corporate strategy to change into a client-centric and demand-driven organization.
Since activation and mobilization of the people was key in the strategy development process, GroupMapping developed a co-creation approach to complement the developed strategy. The strategy was completed and the first wave of implementation was realized.
GroupMapping added value to the company through ensuring co-creation became a best practice within the company. We facilitated the company in the ability to design and execute co-creation with their own staff, enabling clients to be fully involved in developing the new ways of working and propositions.
Together with Strategy& we developed the strategy in co-creation with the company and mobilized the organization to change the DNA towards a more customer-centric organization. In 3 months, the parties involved completed the strategy. In the next phase we designed an agile program-approach addressing four streams, which are: