A few weeks ago we got the keys to our new Creative Space in Amsterdam West. This new space will facilitate us in our journey towards awesomeness, because environment plays an important role in shaping your ideas. That’s why at GroupMapping we often say “everything speaks”, meaning the environment has a significant impact on the way we as a human being behave.
This notion is also supported by the domain of Choice Architecture within Behavioral Economics. It states that the layout of a building, or the framing of choices affects the way we make our decisions (Thaler and Sunstein 2008). This in turn, suggests that the way you organize or design a space or environment for a meeting, offsite, or new creative space impacts decisions made during the time you inhabit that space! Interesting!
A useful model to design around (and what we did for our new ‘home’) is called “the Seven Domains of Collaborative Design”. It is a recursive model, created by MG Taylor, in which all seven domains can be considered in relation to one another. One thing you’ll see is that the physical environment is only one of the seven domains, meaning there is a lot more to discover when designing for a true creative space!
Some of the domains are more straightforward than others, but each domain proves its use. I used system and space interchangeably because I believe that if you use your creative space or hub, or office as a system that shapes you as much as you shape your space, more thought will be put in the design, leading you to be a better choice architect, and leading to more sustainable and focused collaboration.